Innovation in Fashion Technology: How ML and AI are Enhancing the Discovery Journey

Innovation in Fashion Technology: How Machine Learning and Artificial Intelligence are Enhancing the Discovery Journey Picture a fashion label that lacks insight into the style preferences of its target customers. It’ll struggle immensely to meet the shoppers’ fashion expectations. Thankfully, fashion and technology have teamed up to enhance customer experience with fashion brands. Innovation in […]

Product Enrichment: How to Increase Search Performance

Product Enrichment: How to Increase Search Performance Have you ever visited an ecommerce store looking for a specific product and been let down by the search results? What was your immediate assumption? You probably assumed (rightfully or wrongfully) that the store didn’t have the item you were looking for in stock and moved on to […]

Personalization vs Hyper-Personalization

Personalization vs Hyper-Personalization: Is it just hype or does it deliver results Personalization has been a buzzword for some years. Tailoring a user experience according to the preferences and interests of your customers makes great business sense: it can build trust, strengthen relationships, and boost sales by showing customers more relevant product recommendations. Unfortunately, personalization […]

Why Every Business Needs a Personalization Engine

Why Every Business Needs a Personalization Engine The things we buy express who we are, from the clothes we wear to how we decorate our homes. But how do retailers speak to each unique individual customer while running a large, general online shop that has to appeal to as many people as possible? The answer […]

eCommerce Personalization Trends: How to Stay Ahead in 2023

eCommerce Personalization Trends: How to Stay Ahead in 2023 Adopting an ecommerce personalization strategy in 2023 isn’t just a nice-to-have – it’s a necessity. Brands that fail to deliver tailored experiences and personalized recommendations fail to meet core customer expectations and risk losing a significant portion of revenue. A study by researchers from McKinsey & […]

Virtual Try-On Apps and How They Improve Product Discovery?

What Is a Virtual Try-On App, and How Can It Improve Product Discovery? During the pandemic, brands struggled to keep sales afloat and contact to a minimum. This accelerated the already growing need for virtual try-on, where fashion and beauty brands were able to demo their products remotely. Virtual Try-On Apps can simplify and improve […]

Virtual Fitting Rooms: A Complete Guide For Retailers

Virtual Fitting Rooms: A Complete Guide For Retailers and Brands Online shopping has never been more popular. According to Statista, ecommerce annual revenue will reach the $6.5 trillion mark by 2023. Still, that doesn’t mean that online shopping isn’t without its challenges. The fashion industry, for example, has to deal with the cost and hassle […]

The Best Product Recommendation Engine For Your Fashion Store

The Best Product Recommendation Engine For Your Fashion Store Do you click on the bottom strip of suggestions while shopping for your new outfit? Do you feel the recommendations you find here are on the mark and right for you?  Everything you do online, including your shopping, is determined by algorithms. In the case of […]

eCommerce Personalisation: An Extensive Guide

eCommerce Personalisation: An Extensive Guide The digital realm is constantly shifting. Your savvy customers want to stay ahead of fashion trends and they also want to know that your eCommerce store is ready to help them find exactly what they are looking for. And as a business, you need to catch the attention of possible […]