Fashion AI In 2023: An Extensive Guide
Fashion AI In 2024: What is Trending This Year Last Update Jan 2024 From business operations to e-commerce and marketing, every area in a fashion business can benefit from AI. This is evidenced by popular fashion brands like Zara, H&M, Dior, Macy’s, and Nike, who all use AI in their business models. Whether through AI […]
10 Ways to Prepare Your eCommerce Fashion Store for BFCM
10 Ways to Prepare Your eCommerce Fashion Store for BFCM 76% of consumers plan to shop on an ecommerce fashion store for BFCM this year according to Future Publishing. As the holiday season approaches, eCommerce fashion store owners everywhere are preparing their stores for the busiest shopping days of the year. If you’re not prepared, these […]
10 Must-Have Salesforce Apps For Fashion Stores
10 Must-Have Apps For Salesforce Fashion Stores Salesforce Commerce Cloud, the CMS (Content Management System) platform of Salesforce has currently around 5 thousand merchants and the majority of them fall within the fashion industry. While setting up your fashion eCommerce store on any CMS has evolved to be a straightforward experience, finding the right apps […]
Virtual Try-On Apps and How They Improve Product Discovery?
What Is a Virtual Try-On App, and How Can It Improve Product Discovery? During the pandemic, brands struggled to keep sales afloat and contact to a minimum. This accelerated the already growing need for virtual try-on, where fashion and beauty brands were able to demo their products remotely. Virtual Try-On Apps can simplify and improve […]
Virtual Fitting Rooms: A Complete Guide For Retailers
Virtual Fitting Rooms: A Complete Guide For Retailers and Brands Online shopping has never been more popular. According to Statista, ecommerce annual revenue will reach the $6.5 trillion mark by 2023. Still, that doesn’t mean that online shopping isn’t without its challenges. The fashion industry, for example, has to deal with the cost and hassle […]
The Best Product Recommendation Engine For Your Fashion Store
The Best Product Recommendation Engine For Your Fashion Store Do you click on the bottom strip of suggestions while shopping for your new outfit? Do you feel the recommendations you find here are on the mark and right for you? Everything you do online, including your shopping, is determined by algorithms. In the case of […]
eCommerce Personalisation: An Extensive Guide
eCommerce Personalisation: An Extensive Guide The digital realm is constantly shifting. Your savvy customers want to stay ahead of fashion trends and they also want to know that your eCommerce store is ready to help them find exactly what they are looking for. And as a business, you need to catch the attention of possible […]
How a Visual Search Engine Can Help Your Store
How a Visual Search Engine Can Help Your Store We are visual creatures. We scroll through hundreds of photos a day, bombarded with trends, friends, and perfect holidays. And so, we know what we want, but do we? Well, we know what it looks like, at least. As a shopper, we tend to look at […]
Fashion Chatbots. Do They Really Work?
Fashion Chatbots. Do They Really Work? Shopping for new clothes is an exhilarating and memorable experience, especially in the higher-end retail stores where your entire visit is treated as an event with attendants catering to your whims and pulling suitable items off the rack for you to try. However, as shopping continues to migrate away […]
The Product Discovery Process And The Top 8 Common Mistakes To Avoid
The Product Discovery Process And The Top 8 Common Mistakes To Avoid How did you discover the last piece of clothing you bought? Most of us don’t walk into our favourite retail store looking for a teal, V-necked, boho column dress with spaghetti straps. We’re more than likely looking for a practical outfit for the […]