Innovation in Fashion Technology: How ML and AI are Enhancing the Discovery Journey

Innovation in Fashion Technology: How Machine Learning and Artificial Intelligence are Enhancing the Discovery Journey Picture a fashion label that lacks insight into the style preferences of its target customers. It’ll struggle immensely to meet the shoppers’ fashion expectations. Thankfully, fashion and technology have teamed up to enhance customer experience with fashion brands. Innovation in […]

Product Enrichment: How to Increase Search Performance

Product Enrichment: How to Increase Search Performance Have you ever visited an ecommerce store looking for a specific product and been let down by the search results? What was your immediate assumption? You probably assumed (rightfully or wrongfully) that the store didn’t have the item you were looking for in stock and moved on to […]

Personalization vs Hyper-Personalization

Personalization vs Hyper-Personalization: Is it just hype or does it deliver results Personalization has been a buzzword for some years. Tailoring a user experience according to the preferences and interests of your customers makes great business sense: it can build trust, strengthen relationships, and boost sales by showing customers more relevant product recommendations. Unfortunately, personalization […]

Why Every Business Needs a Personalization Engine

Why Every Business Needs a Personalization Engine The things we buy express who we are, from the clothes we wear to how we decorate our homes. But how do retailers speak to each unique individual customer while running a large, general online shop that has to appeal to as many people as possible? The answer […]

eCommerce Personalization Trends: How to Stay Ahead in 2023

eCommerce Personalization Trends: How to Stay Ahead in 2023 Adopting an ecommerce personalization strategy in 2023 isn’t just a nice-to-have – it’s a necessity. Brands that fail to deliver tailored experiences and personalized recommendations fail to meet core customer expectations and risk losing a significant portion of revenue. A study by researchers from McKinsey & […]

Fashion AI In 2023: An Extensive Guide

fashion AI

Fashion AI In 2023: What is Trending This Year Last Update Jan 2023 From business operations to e-commerce and marketing, every area in a fashion business can benefit from AI.  This is evidenced by popular fashion brands like Zara, H&M, Dior, Macy’s, and Nike, who all use AI in their business models. Whether through AI […]

10 Ways to Prepare Your eCommerce Fashion Store for BFCM

BFCM eCommerce

10 Ways to Prepare Your eCommerce Fashion Store for BFCM 76% of consumers plan to shop on an ecommerce fashion store for BFCM this year according to Future Publishing. As the holiday season approaches, eCommerce fashion store owners everywhere are preparing their stores for the busiest shopping days of the year.  If you’re not prepared, these […]

10 Must-Have Salesforce Apps For Fashion Stores

10 Must-Have Apps For Salesforce Fashion Stores Salesforce Commerce Cloud, the CMS (Content Management System) platform of Salesforce has currently around 5 thousand merchants and the majority of them fall within the fashion industry. While setting up your fashion eCommerce store on any CMS has evolved to be a straightforward experience, finding the right apps […]

Virtual Try-On Apps and How They Improve Product Discovery?

What Is a Virtual Try-On App, and How Can It Improve Product Discovery? During the pandemic, brands struggled to keep sales afloat and contact to a minimum. This accelerated the already growing need for virtual try-on, where fashion and beauty brands were able to demo their products remotely. Virtual Try-On Apps can simplify and improve […]